Although professional staging is a relatively new industry, people have been fixing up their homes to sell for decades. These days, due to HGTV, home buyers have an expectation and are willing to pay quite a bit more for a home that looks like a model home.
If you could get 10% more on the sale of your home, how much would that be?
HSR Certified Stagers average 10% more for their clients!
What is professional staging?
Home Staging is the preparation of a home for sale by a professional who specializes in this form of design and has been certified and trained in the art of home staging. Many definitions you have seen no doubt stop after the word “sale”, which is a big part of the misconception around home staging. A professional home stager can objectively view the home as a product, highlight its assets while downplaying its flaws, and has the resources to do so. A home seller cannot view their home objectively, and many successful Realtors do not have the time or trade resources to properly stage a home.
How much does it cost?
For as little as a few hundred dollars you will have a detailed list showing what you can do to maximize the value of your home!
The housing market is good, so why do I need to stage?
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Why can't I just stage my own home?
Home sellers are rarely capable of successfully staging their own home. Why? Because our homes are like our children: we don’t always see the flaws. We’ve gotten used to the way it looks and, in fact, it is emotionally difficult to change it. If you can’t view something objectively, then you are unable to market and package it effectively. The reality is that most home sellers don't stage homes every day for a living. That’s what Staging Design Professionals are for, and that is where the greatest returns come in.
Can't home buyers use their imaginations and look past my decor or empty rooms?
Only 10% of home buyers can actually visualize the potential in a home and most of these folks are investors or "flippers" who will hammer you on price. In our Consultation walk through, I will identify the factors in your home that buyers will identify as expensive to fix or change (price-eroding factors), so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale, so furniture helps to give them a frame of reference.